Market share

Mobile market share in Switzerland

Mobile market share in Switzerland
Source: providers

The number of mobile customers in Switzerland, which remained stable in 2017, fell in 2018 by 1.6% to just over 11,230,000 units.

At the end of 2018 Swisscom had 6,551,000 mobile customers; this is slightly fewer than in the previous year (-1.3%). An increase of 34,000 customers with contracts (postpaid products) was accompanied by a loss of 120,000 prepaid customers. Sunrise recorded a drop of approximately 2.7% and at the end of the year had 2,797,000 mobile customers. The considerable increase in the postpaid segment (+135,000 units) was not able to offset the declining number of customers in the prepaid segment (-214,000). Salt gained some 13,000 contract customers, but at the same time lost 36,000 in the prepaid segment. Overall, the number of Salt's mobile telephone customers fell in the year under review to 1,883,000 (-1.2%) by the end of 2018. At the end of 2018 Swisscom's market share was approximately 58% and that of Sunrise was 25%; the figure for Salt was 17%.

At the same point in time, the cable network operators had a total of 197,000 mobile customers. UPC (146,000) and Quickline (42,000) had approximately 95% of these customers. The current market share of the CATV operators is just over 1.5%.

With approximately 11.2 million connections for a total population of 8.53 million, mobile penetration in Switzerland at the end of 2018 was nearly 132%. This value is still slightly below the EU average, which was approximately 137% at the end of 2017.

* These figures are based on the so-called 12-month rule. This involves taking into account - in addition to the postpaid customers - all prepaid customers whose SIM card is active and who have made at least one incoming/outgoing call on the network over the last twelve months.

Last modification 23.05.2019

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