Market share

Mobile market share in Switzerland

Mobile market share in Switzerland
Source: providers

In a mature mobile communications market, the number of mobile customers in Switzerland remained stable in 2017, at 11,419,000 units.

At the end of 2017, Swisscom had 6,637,000 mobile customers in Switzerland, up very slightly by 0.4% in one year, with in particular the acquisition of 90,000 customers with a contract (postpaid), and the loss of 65,000 prepaid customers. Sunrise, for its part, which had 2,876,000 mobile customers at the end of the year, registered a reduction of about 1.4%, despite a considerable increase in postpaid customers (+109,000 units), which did not offset the loss of customers for prepaid offerings (-149,000 units). Salt, for its part, registered growth in its customer numbers, both in the contract segment (+1.7%) accounting for 1,223,000 customers, and in the prepaid card segment, which grew to 683,000 units (+2%), giving a total of 1,906,000 customers.

At the end of 2017, Swisscom held approximately 58% of market share, with Sunrise at 25% and Salt at 17%.

It should be noted that cable operators had 150,000 mobile customers in the same period, including more than three quarters (115,000 customers) with UPC, and might in the long term constitute a serious competitor in this market. At the present time, the market share of the CATV operators is just above 1%.

* These figures are based on the so-called 12-month rule. This involves taking into account - in addition to the postpaid customers - all prepaid customers whose SIM card is active and who have made at least one incoming/outgoing call on the network over the last twelve months.

Last modification 16.05.2018

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