After a slight increase in 2017, mobile prices returned to the falling trend for the majority of customer types in 2018. On average the prices of the cheapest products from the three largest Swiss service providers fell by 7.6% for high users, by 10.2% for medium users and by 9.0% for low users. The drop in prices differs depending on the market segment (contract or prepaid).
According to OFCOM statistics, in 2018 prepaid customers benefited from the largest reductions in prices. In this segment, prices for low users fell by 36.9%; for medium users the figure was 22.1% and for high users it was 11.3%. In the contract market segment, prices for medium users fell by 1.9% and by 1.8% for high users, whilst they increased for low users by 2.7%.
Compared with the other OECD countries, mobile telephony prices in Switzerland continue to be among the highest.
This is confirmed by the Teligen price baskets published by the market research firm Strategy Analytics, which are based on the OECD methodology and which take into account the most favourable products from the largest operators in each country. It records products and options from both the prepaid and contract segments. In the price basket for Switzerland, only the products from the three operators Salt, Sunrise and Swisscom are taken into account. For an average basket with voice and data calls, a medium user (100 calls and 500 MB of data) in Switzerland paid CHF 22 per month more than the OECD-wide average (CHF 40 compared to CHF 18). For high users (900 calls and 2 GB of data), the difference is less pronounced, but in Switzerland they still pay CHF 13 per month more than the average in the OECD countries (CHF 40 compared to CHF 27).