Following a tangible fall in mobile communications prices in 2018, 2019 saw a further drop in prices for all customer types. The prices of the cheapest offers from the three largest Swiss service providers fell by an average of 7.8% for customers with high usage requirements, by 8.4% for those with medium usage requirements and by 5.5% for the low-usage customer segment. A differentiation must, however, be made according to market segment (contract or prepaid).
According to OFCOM’s statistics, only customers with contracts benefited from falling prices. In this segment, prices for those whose usage requirements were low fell by 6.9%, for customers with medium usage requirements by 13.1% and for those with high usage requirements by 18.5%. Prices in the prepaid market remained stable in 2019.
According to OFCOM, these significant price reductions are due to the launch of cheaper contract products that are better adapted to the actual amount of data the customer requires. This is particularly the case for Swisscom and Salt.
Compared with the other OECD countries, mobile telephony prices in Switzerland continue to be among the highest.
This is confirmed by the Teligen price baskets published by the market research company Strategy Analytics, which are based on OECD methods and which take into account the most competitive products offered by the largest operators in each country. These include products and options from both the prepaid and contract segments. The price basket for Switzerland includes only the products of the three operators Salt, Sunrise and Swisscom. For an average basket of voice and data connections, a medium user (100 calls and 500 MB of data) in Switzerland still paid EUR 19 more per month than the OECD-wide average (EUR 36 versus EUR 17, as at August 2019). The difference is less pronounced for high users (900 calls and 2 GB of data), but in Switzerland they still paid EUR 11 more per month than the average for OECD countries (EUR 36 versus EUR 25).