Digital TV

Digital TV market share in Switzerland

Digital TV 2022
without satellite/terrestrial
Sources: Providers, Suissedigital

The telecom providers operating on the digital television market are faced with growing competition as more and more participants enter the market – Salt entered the fixed-network market in spring 2018 with a triple-play service – while there are also more and more streaming services (Netflix, Disney, Amazon, etc.).

Total customer numbers have been falling for around five years by around 1% per year on average. Between 2021 and 2022, the number decreased by 28,000 customers (–0.7%).

The merger of Sunrise and UPC in 2021 also significantly changed the balance of forces between the major participants in this market segment, without actually having an impact on its structure so far.

Swisscom has defended the strong market position it took over from UPC in 2015, notwithstanding the difficult economic situation. Despite losing 21,000 customers in 2022 (–1.3%), Swisscom had 1.57 million digital TV subscribers, and its market share remained stable at 41% at the end of 2022.

Over the same period, Sunrise (incl. UPC) also lost around 23,000 customers (–1.9%), but retained its market share of almost 31.5%.

Quickline, an association of several cable network operators, experienced a slight year-on-year decline in TV customer numbers of some 10,000, or –3.2%. With 302,400 TV customers at the end of 2022, Quickline's market share stood at around 8%. Other cable network operators occupied roughly 15.5% of the market, Salt 4%.

Last modification 02.06.2023

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